On September 26, the Academy hosted the first Science Café of the new academic year.

Second-year students of the “Art Management” program and active members of the Student Scientific Society (SSS) Diana and Inkar presented the engaging topic: “Versace Phenomenon: The Art of Seduction in Marketing.”

During their presentation, they explored the phenomenon of the Versace fashion house, highlighting how the brand uses aesthetics, provocation, and the art of seduction in its marketing strategies. They also demonstrated how marketing can serve as a tool for shaping cultural codes.

The event was held in a warm and interactive atmosphere. Students, undergraduates, and faculty members actively asked questions, exchanged ideas, and shared their impressions.

Science Café continues to serve as a platform for intellectual dialogue, creative exchange, and academic inspiration at the Academy.