A seminar on the topic “Global Trends in the Development of Creative Art Industries” was held at the Kazakh National Academy of Choreography. The speaker was Dr. Alexander Pyagai, Doctor of Economics and Professor of the Department of Art Studies and Art Management.

He spoke about how the investment attractiveness of raw material companies can be compared with companies operating in the creative industries, using market indicators. This data offers a new per-spective on management in the field of art.

Special attention during the seminar was given to practical aspects: how to create and distribute con-tent, organize work with audiences, and generate income through copyright. All of this contributes to the sustainable growth of creative projects.

Important topics relevant to Kazakhstan were also discussed — the protection of intellectual proper-ty, training of specialists, digital promotion, and the development of exports of creative services.